China is the world’s largest emerging marketplace for cars. Ford Motor Company knows this better than anyone!
They’ve seen their presence in the country grow rapidly in the last four years, with more than 200,000 vehicles sold in 2007 alone. So there’s a real sense of excitement around Auto China 2008, where Ford will offer a glimpse of the automotive future, showcasing its latest vehicles and introducing some groundbreaking new technology.
At the event, which runs from April 20–28, Ford will be joined by Mazda, Volvo, Jaguar, and Land Rover at the recently built Beijing New International Exhibition Center.
Together, they’ll display 55 cars in a 1,460-square-meter space, making Ford the largest exhibitor at the show.
In particular, Ford will focus on its offerings to Chinese consumers, including the Ford Mondeo, the Ford S-MAX, and the 15-seat Ford Transit.
Sticking to their commitment to “Make Every Day Exciting,” Ford’s exhibition will also feature a few surprises: advanced concept cars that will give a sense of what we’ll be driving a few years from now. (At the Beijing show in 2006, for instance, the concept car Ford Iosis inspired today’s Ford Mondeo.)
Ford will also reveal exciting new technologies that reduce CO2 emissions from its vehicles while allowing them to remain as drivable and affordable as ever.
They’ll unveil new engine technology that improves fuel consumption by 20 to 30 percent. And they’ll show a new six-speed automatic gearbox that has all the performance benefits of a manual gearbox—even as it cuts back on fuel consumption and emissions.
And, of course, Ford will open up the floor to comments from consumers, broadcasting their insights on a large screen and making them a crucial part of the exhibition. Expect a comprehensive picture of the openness and innovation that’s ensuring Ford’s success in an increasingly vital market.
